Search | Mi3

Market Voice

Market Voice

Vanity metrics and the ‘latest and greatest’ fuzzy thing on social media heightens the risk of boards, finance and procurement losing interest, and puts budgets at risk as the cost of capital rises

By Mutiny Group | Partner Content

26 September 2022 4 min read

By Mutiny Group | Partner Content -

26 September 2022 4 min read

Deep Dive

Deep Dive

GroupM boss Aimee Buchanan says holdcos face KPIs on diversity; Trinity P3 says clients already demanding it – diversity is the new 'net zero'

By Danielle Long - Contributing Editor

30 September 2021 5 min read

By Danielle Long - Contributing Editor

30 September 2021 5 min read

Industry Contributor

Industry Contributor

Agencies and the ACCC: We're way beyond education and most advertisers don’t care anyway

By David Angell, Business Director - Trinity P3

10 February 2021 4 min read

By David Angell, Business Director - Trinity P3

10 February 2021 4 min read

Deep Dive

Deep Dive

'Pitchpalooza 2020': Marketers hunt for data-driven agencies, COVID cost savings as $500 million up for grabs

By Josh McDonnell - Senior Writer

29 September 2020 6 min read

By Josh McDonnell - Senior Writer

29 September 2020 6 min read

Deep Dive

Deep Dive

Getting off the ‘performance marketing drug’: Catch CMO Ryan Gracie on building brand equity, going above the line for customer acquisition and spending more on marketing

By Josh McDonnell - Senior Writer

8 September 2020 6 min read

By Josh McDonnell - Senior Writer

8 September 2020 6 min read

Deep Dive

Deep Dive

No more jazz hands: the 'fundamentally flawed' pitch process gets a rethink as COVID cramps chemistry

By Josh McDonnell - Senior Writer

21 July 2020 5 min read

By Josh McDonnell - Senior Writer

21 July 2020 5 min read

The Deep Dive

The Deep Dive

How Virgin set a new benchmark for agency reviews, transparency and procurement

By Paul McIntyre - Executive Editor

11 August 2019 5 min read

By Paul McIntyre - Executive Editor

11 August 2019 5 min read